The new LLAZA showroom, more than 800 m2 dedicated to sun protection

The LLAZA WORLD company presented its new showroom coinciding with the celebration of the annual convention, on October 22 and 23, 2024. The event was attended by more than 160 attendees from 92 companies from all over Spain. In addition, the convention marked the final touch of a year in which the 60th anniversary of the LLAZA brand, an important milestone that reinforces LLAZA's presence in the sector and its commitment to innovation.

During the two days, the participating companies also learned about the company's latest developments: the new STORBOX S-250 cassette awning with its innovative CLIP&FIX fixing system and the launch of the APP 'LLAZA DOCS'.

There were also visits to the LLAZA and RECASENS factories, optional activities that were very well received, as 95% of attendees showed interest in doing them.

This high participation rate highlights the general interest in learning first-hand about the facilities, processes and human team that works daily to offer products that meet the high expectations of professionals.

After the factory visit, attendees were able to discover the first new feature that LLAZA presented at this convention: the new showroom, an experiential and exhibition space of more than 800 m2. Design, comfort, elegance and home automation are combined in this unique place, which houses a permanent exhibition of up to 30 complete systems from the brand. The distribution of the different models is designed so that visitors can easily understand the entire range of systems that LLAZA offers to the market. This new showroom leaves nothing to chance; every detail – the music, the layout, the lighting and the work areas – responds to a specific purpose. For LLAZA WORLD these aspects are key, since the space is made available to its clients and collaborators as a tool to complement their commercial activities.

Once the visit to the showroom was over, the attendees went to the function room to see the rest of the new products. Cristina Recasens, CEO of LLAZA WORLD, SA, made an assessment of the last ten years of the company, a period in which LLAZA has launched up to ten different awning models onto the market. She also presented LLAZA's four main short-term projects: the showroom, a new 1.500 m2 lacquering plant, the new STORBOX S-250 cassette system with the patented CLIP&FIX fixing system and the LLAZA DOCS mobile application, which allows you to carry all the documentation on LLAZA brand products in your pocket.

Francisco Lapuente, LLAZA product manager and director of HABITAT LLAZA, presented the STORBOX S-250 awning and the CLIP&FIX fixing system. In the first phase of the presentation, attendees learned about the product on a commercial and technical level and all the improvements and updates. However, the key moment came with a sound, a 'clack' that promises to change many things in the sun protection sector. This sound marked the unveiling of a patent conceived and designed by and for professionals, the result of countless conversations that LLAZA maintains with experts in the sector.

The CLIP&FIX system is a fixing solution designed to transform the installation process of an awning into a faster, safer and more comfortable system.

The revolutionary 'clack' sound was greeted with amazement and applause by the audience, an exciting moment that reinforces the sense of work accomplished, especially when listening to the comments of the professionals who wanted to test the product's operation:

“This changes everything in roof installations”; “This system should be extended to other models”; “It was time for a change like this in the sector.”

The attendees then learned about the 'LLAZA DOCS' app, presented by Oriol Pujols, Marketing Director of LLAZA. This is an exclusive tool for professionals that centralises all the documentation of the brand's products: images, renders, videos, commercial material and technical sheets. It also allows LLAZA to send notifications of interest directly to registered users. This application represents an improvement in communication between LLAZA and professionals, a key factor in such a dynamic environment as the current one.

After experiencing these intense moments, attendees enjoyed lunch, taking advantage of the opportunity to expand their network of contacts and connect both professionally and personally in a relaxed atmosphere.

In the evening, the day culminated with an exclusive party at the INFINITUM Beach Club, located in Cap de Salou.

With stunning views of the Mediterranean Sea and live music, the evening was transformed into a unique atmosphere to celebrate and connect by exchanging hopes and expectations for the new season.

LLAZA WORLD expressed its gratitude to all attendees who made this convention possible, reaffirming its commitment to continue innovating and providing them with the necessary support so that they can differentiate themselves and provide greater value in each of their projects.

LLAZA WORLD has already begun preparing for the 2025-2026 convention, with several of the new features planned to be presented on that occasion already underway. The company invites all professionals in the sector with whom it collaborates to reserve a space in their diaries for this annual meeting, which they consider to be very enriching for everyone.

During the months of November and December, visits were made by major wholesale accounts, such as the Swedish customer convention, dealers from the USA and several groups of national installers who came accompanied by their manufacturer.

In January 2025, the LLAZA FRANCE subsidiary's customer convention was a highlight. They travelled to Alcover to experience the new showroom. Many of these companies had not visited the factory for years or it was the first time they had had the opportunity to do so.

During the two-day convention of the French subsidiary, a total of 36 companies represented by 55 sun protection professionals were welcomed. As in the Spanish convention, visits to the LLAZA and RECASENS plants were scheduled, in addition to the session to present new products and a guided tour of the showroom. In this case, gastronomy also played a very important role, travelling from the seafood cuisine of the port of Cambrils to the traditional Calçotada festival in Valls.

Of all the experiences lived in those days, the highlight was the demonstration of the installation of the STORBOX S-250. The professionals who witnessed it agree in highlighting the innovation that the Clip&Fix system brings to the sector.

Companies that showed interest in exhibiting the new model in their spaces have been able to benefit from an exclusive offer, offered by the LLAZA Management in gratitude for their presence and interest in the brand.

The new showroom is also part of the setting for the National and International Training Days scheduled by LLAZA for February 2025.

A very special occasion took place on February 7th, when LLAZA invited its entire team to enjoy this space. It is not easy to find a day that suits everyone, but finally this date was chosen and the workers received the recognition that they deserve. The LLAZA showroom is the fruit of teamwork: following the plans of the Panorama13 designers, a complex work was carried out with a spectacular result.

Exclusive presentation of the showroom for the LLAZA team. David and Lluís with the award received during the event

The company welcomed its team in the training room to share the company's evolution, presenting data from quality surveys and the work environment. Sharing this information is enriching to continue growing and improving not only the products and services, but also the environment and dynamics of the LLAZA team. In gratitude for the efforts made, a complete aperitif was offered in a jovial and relaxed atmosphere. As a finishing touch, a raffle was held among those present, awarding two of them with an iPhone each.

The new LLAZA showroom has established itself as an ideal space to display the brand's products, while at the same time fostering rapprochement, integration and understanding between people. Its history is steeped in magic, evident in the atmosphere that is breathed in it. It is not surprising that it has become the company's most sought-after space, a symbol of unity, teamwork and LLAZA's commitment to always offering the best alternatives to professionals.